Here’s a quick guide to crafting a killer presentation for potential buyers.
โ Dos:
- ๐ฆ๐๐ฎ๐ ๐๐ฟ๐๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ. Your vision, values, and achievements brought you here. Allow them to permeate your story. Authenticity is invaluable; let your narrative lucidly express what your company embodies and its future plans. That’s your trump card.
- ๐๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ. Highlight their skills, commitment, and validate why they’re top-tier.
- ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐๐ฝ๐ฎ๐ฟ๐ฒ๐ป๐ about your offerings and how synergy can yield exponential results. Sketch a foreseeable future of growth, mutual objectives, and the impressive results you can achieve together.
โ Don’ts:
- ๐๐๐ผ๐ถ๐ฑ ๐ผ๐๐ฒ๐ฟ๐๐ต๐ฒ๐น๐บ๐ถ๐ป๐ด them with minute details – maintain focus on the big picture. Remember, bluffing rarely pays off, be it in Vegas or in business sales. Stick to your schedule and ensure you cover your entire story within the given time, without laboring too much on specific areas. You won’t get a second bite at the cherry.
- ๐๐ผ๐ป’๐ ๐ป๐ฒ๐ด๐น๐ฒ๐ฐ๐ ๐๐ต๐ฒ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ behind the business – investors are investing in you, not just your profit margins. Highlight the skills and enthusiasm of your team.
- Lastly, ๐ณ๐น๐ ๐๐ผ๐๐ฟ ๐๐ป๐ถ๐พ๐๐ฒ ๐ณ๐น๐ฎ๐ด ๐ต๐ถ๐ด๐ต – your distinctive edge is your most significant selling point.
Remember, your narrative can be the deal breaker or deal maker – ๐บ๐ฎ๐ธ๐ฒ ๐ถ๐ ๐ฐ๐ผ๐๐ป๐! Authenticity, open communication, and tactical alignment are the stepping stones toward a fruitful sale.
PS – Don’t forget to check out our next post about mock presentations in M&A and video of what our clients had to say!!
